Experience
@ work
Highlights
Product design
Discovery, research, UX/UI, and prototyping
Product strategy
Product direction, priorities, and roadmap planning
Design systems
Scalable systems, reusable patterns, and design tokens
Design leadership
Team development, mentoring, and design practices
CV
SCD
Caudill Design AB
5/2023 — Current
Stockholm, Sweden
- Lead product strategy and design for SaaS, mobile apps, e-commerce, and B2B platforms.
- Define product direction, priorities, and roadmap decisions with founders and teams.
- Design user flows and UX/UI using user research, analytics, and customer insights.
Radix
8/2025 — 5/2026
Stockholm, Sweden
- Led design strategy for unifying three SaaS products into one platform.
- Designed user journeys, interaction flows, and high-fidelity prototypes.
- Built a design system with reusable patterns, styles, and components.
- Used AI tools to analyze product problems, explore solutions, and speed up prototyping.
- Partnered across Product, Design, Engineering, and leadership to define product roadmaps.
- Led and mentored designers to improve craft, process, and delivery speed.
- Introduced user-centered design and Agile practices across discovery and delivery.
- Owned Jira planning, prioritization, estimates, and sprint visibility.
Rafter Sports
1/2024 — 8/2025
Stockholm, Sweden
- Led product design for a peer-to-peer social sports app.
- Designed onboarding, betting, wallet, social feed, and account flows.
- Created high-fidelity prototypes for product, investor, and engineering reviews.
- Built and maintained a scalable design system across mobile app experiences.
- Researched competitors to identify UX patterns, gaps, and improvements.
Shopify
7/2022 — 5/2023
Scottsdale, AZ, USA
- Led Product and Content Designers, mentoring and developing talent.
- Contributed as a senior UX designer across product design initiatives.
- Improved lean UX workflows, team process, and iteration speed.
- Supported UX strategy, planning, and product roadmap alignment.
Plexus Worldwide
6/2017 — 7/2022
Scottsdale, AZ, USA
1/2022 — 7/2022
- Led UX strategy and team direction across product, e-commerce, and digital initiatives.
- Defined UX goals and roadmap priorities with product and executive teams.
- Improved the design system to support consistency and team efficiency.
- Aligned design, product, engineering, and marketing on shared goals.
- Improved B2B onboarding flows, increasing engagement by 22% and sales by 11%.
8/2018 — 1/2022
- Managed UX/UI, Email Design, and Content team members.
- Led UX improvements across e-commerce, enrollment, and subscription.
- Used research and data to improve user flows and business outcomes.
- Mentored team members through coaching, hiring, and project reviews.
- Partnered with leadership on product goals, performance, and planning.
6/2017 — 8/2018
- Designed e-commerce, enrollment, subscription, and account flows.
- Created user flows, wireframes, mockups, prototypes, and specs.
- Conducted UX research and competitor analysis to guide decisions.
- Partnered with product and engineering to refine core site features.
- Built responsive front-end components using HTML, CSS, and JavaScript.
Nationwide Insurance
11/2013 — 6/2017
Scottsdale, AZ, USA
- Designed and developed responsive websites for events and campaigns.
- Built digital deliverables for marketing and internal business teams.
- Supported high-volume requests while maintaining design and code quality.
Skills
Methodologies
- UX strategy, product discovery, and user-centered design
- Agile, Scrum, and cross-functional delivery
- Scalable design systems, design tokens, UI patterns, and responsive design
- Information architecture and interaction design
- Product roadmapping and design operations
Usability methods
- User research, usability testing, and user testing
- User journey mapping, wireframing, and prototyping
- Heuristic evaluation and competitive analysis
- A/B testing, analytics, and experimentation
- Accessibility and WCAG standards
Software
- Figma, FigJam, Figma Make, and prototyping
- Jira, Confluence, planning and backlog management
- Google Analytics, data analysis, and reporting
- Adobe Creative Suite, HTML, CSS, SCSS, and JavaScript
- AI-assisted workflows and design-to-code
Certifications
Analytics Individual Qualification
Google, 2020
Certified Usability Analyst
Human Factors International, 2014
Education
BS: Graphics Information Technology
Arizona State University, 2012
AS: Graphic Design
Glendale Community College, 2010