Experience

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Highlights

TL;DR

10+ years

Product strategy, design leadership, and hands-on
UX/UI delivery

CUA, HFI

Certified Usability Analyst, Human Factors International

Summary

10+ years across product strategy, design leadership, and hands-on UX/UI delivery. Experienced in SaaS, mobile apps, e-commerce, and B2B product design, with a focus on leading teams and delivering production-ready work.

Specialties

  • Strategic user-centered design
  • Design leadership and team development
  • Design systems and scalable UI
  • Agile planning and cross-functional delivery
  • Stakeholder management and communication

CV

SCD

Caudill Design AB

Selected clients listed below: Radix, Rafter Sports

5/2023 — Current

Stockholm, Sweden

  • UX strategy, product design, and design systems for SaaS, apps, and e-commerce.
  • Define product direction and prototype key flows with founders and teams.
  • Deliver build-ready designs backed by research, analytics, and user insight.

Radix

8/2025 — 5/2026

Stockholm, Sweden

  • Led design strategy for unifying three SaaS products into one platform.
  • Designed and prototyped core flows for the unified product experience.
  • Built a design system with Untitled UI, custom styles, and components.
  • Introduced user-centered design and Agile practices across discovery and delivery.
  • Owned Jira planning, estimates, priorities, and sprint visibility.
  • Mentored designers to improve craft, structure, and delivery speed.
  • Partnered with Product, Engineering, and leadership on product direction.
  • Used AI tools to speed up prototyping and early design exploration.

Rafter Sports

1/2024 — 8/2025

Stockholm, Sweden

  • Led product design for a peer-to-peer social sports gaming app.
  • Designed onboarding, betting, wallet, social feed, and account flows.
  • Created high-fidelity prototypes for product, investor, and engineering reviews.
  • Built and maintained the design system across mobile app experiences.
  • Researched competitors to identify UX patterns, gaps, and improvements.

Shopify

7/2022 — 5/2023

Scottsdale, AZ, USA

  • Led Product and Content Designers, mentoring and developing talent.
  • Contributed as a senior UX designer across product design initiatives.
  • Improved lean UX workflows, team process, and iteration speed.
  • Supported UX strategy, planning, and product roadmap alignment.

Plexus Worldwide

6/2017 — 7/2022

Scottsdale, AZ, USA

1/2022 — 7/2022

  • Led UX strategy across product, e-commerce, and digital initiatives.
  • Shaped UX goals and roadmap planning with product and executive teams.
  • Improved the design system to support consistency and team efficiency.
  • Aligned design, product, engineering, and marketing on shared goals.
  • Improved B2B flows, increasing engagement by 20% and sales by 11%.

8/2018 — 1/2022

  • Managed UX/UI, Email Design, and Content team members.
  • Led UX improvements across e-commerce, enrollment, and subscription.
  • Used research and data to improve user flows and business outcomes.
  • Mentored team members through coaching, hiring, and project reviews.
  • Partnered with leadership on product goals, performance, and planning.

6/2017 — 8/2018

  • Designed e-commerce, enrollment, subscription, and account flows.
  • Created user flows, wireframes, mockups, prototypes, and specs.
  • Conducted UX research and competitor analysis to guide decisions.
  • Partnered with product and engineering to refine core site features.
  • Built responsive front-end components using HTML, CSS, and JavaScript.

Nationwide Insurance

11/2013 — 6/2017

Scottsdale, AZ, USA

  • Designed and developed responsive websites for events and campaigns.
  • Built digital deliverables for marketing and internal business teams.
  • Supported high-volume requests while maintaining design and code quality.

Skills

Methodologies

  • UX strategy, product discovery, and user-centered design
  • Agile, Scrum, and cross-functional delivery
  • Design systems, tokens, and scalable UI patterns
  • Information architecture and interaction design
  • Product roadmapping and design operations

Usability methods

  • User research, interviews, and usability testing
  • Journey mapping, wireframing, and prototyping
  • Heuristic evaluation and competitive analysis
  • A/B testing, analytics, and experimentation
  • Accessibility, WCAG, and iterative improvement

Software

  • Figma, FigJam, Figma Make, and prototyping
  • Jira, Confluence, planning, and backlog management
  • Google Analytics, data analysis, and reporting
  • Adobe Creative Suite, HTML, CSS, SCSS, and JavaScript
  • AI-assisted workflows, MCP, and design-to-code

Certifications

Analytics Individual Qualification

Google, 2020

Certified Usability Analyst

Human Factors International, 2014

Education

BS: Graphics Information Technology

Arizona State University, 2012

AS: Graphic Design

Glendale Community College, 2010