Plexus design system

Summary

Led the creation of a reusable design system for Plexus' e-commerce experience, improving consistency, accessibility, and delivery efficiency.

Role

Senior Manager, UX/UI: Led design strategy and the UX/UI team while contributing directly to the audit, system architecture, component design, accessibility, and rollout.

Overview

Goals

  • Improve consistency and usability across the e-commerce experience
  • Establish shared UI foundations, components, and accessibility standards
  • Reduce duplicate work and improve delivery efficiency

Approach

  • Audited the existing brand, UI, and development stack
  • Defined reusable foundations, patterns, and components for design and code
  • Created shared design-system documentation and worked with Engineering on implementation and adoption

Results

25% reduction

Resource requirements

WCAG AA

Passing accessibility standards

Final designs

Home, Shop, and Checkout

Homepage screen with content
Product screen with content
Checkout screen with content

Page template mockups

Homepage screen template with components
Product screen template with components
Checkout screen template with components

Desktop homepage

Desktop screen template
Desktop screen with content

UX process

Discovery

The project team identified goals, technical limitations, and processes. With approval obtained, the team set forth with an audit of the current design and development stack. Documentation was soon prepared, and Agile ceremonies began.

Spreadsheet of component audit

Current site audit

Screenshot of executive presentation

Executive presentation

Enrollment flow analytics

Agile scrum project (Jira)

Design

The design system was crafted to include a more modern and aspirational look-and-feel. Foundational styles were updated, reducing emphasis on the non-interactive interface to highlight new content and the primary interactive elements.

From a technical standpoint, the team elected to remove Bootstrap and leverage Google's Material design components and the React framework. All styles, components, and coding passed WCAG AA standards.

Brand colors evolution diagram

Brand evolution, simplified

Color style swatches

Main color styles

Sticky notes on whiteboard

Primary interactive elements

Build

With design assets ready for development, prototypes and the documentation site took form. A presentation of best practices was prepared and shared with executives and stakeholders announcing the launch.

Iterate

The Plexus Design System remained an ever-evolving collection of styles, components, and content. Frequent updates were made, analyzed, and iterated upon.